Some of the books that I have read and recommend are:

Brand You – John Purkiss and David Royston-Lee

Confessions of an Advertising Executive – David Ogilvy

Getting to Yes: Getting Agreement Without Giving In- Roger Fisher & William Ury

Hedgehogging – Barton Biggs

How to Build a Business from your Kitchen Table – Sophie Cornish and Holly Tucker

Rebel Entrepreneur – Jonathan Moules

The Zulu Principle – Jim Slater

Some further guidance on setting up your own business can be found at